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Marketing to the RESCUE!

This video about the “Human Walking Program” spoke volumes to me. Not only am I interested in creative marketing strategies, but I’ve been a volunteer in the animal rescue community for years. It’s hard to watch those sad commercials that make you feel horrible and helpless. This creative scenario took the pressure out of the situation and let the dogs sell themselves. Good for the people, good for the dogs and GREAT for PR!

“Most pet adoption campaigns make us feel pity for the animals but in this one it was the dogs that did the rescuing. The Human Walking Program took dogs that were up for adoption and let them take office workers for a lunchtime walk.” – Jake Barrow

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